@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;450;500;550;600;650;700&family=Manrope:wght@400;500;600;650;700;750;800&display=swap');
:root{--ink:#102c2d;--muted:#576d6b;--lime:#baf477;--paper:#f6f8f5;--line:#d7dfd8;--white:#fff;--font:'DM Sans',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}button{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible{outline:3px solid #329789;outline-offset:6px}.wrap{width:min(1320px,calc(100% - 112px));margin:auto}header{position:sticky;top:0;z-index:10;background:rgba(246,248,245,.95);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}.nav{height:100px;display:flex;align-items:center;gap:48px;justify-content:space-between}.logo{font-family:Manrope,Arial,sans-serif;font-weight:800;font-size:29px;letter-spacing:-1.5px;display:inline-flex;align-items:center;line-height:1}.brand-light{font-weight:450}.logo sup{font-family:var(--font);align-self:flex-start;font-size:13px;letter-spacing:-.4px;margin:1px 0 0 3px}.brand-mark{width:35px;height:35px;font-size:46px;line-height:25px;font-weight:650;position:relative;margin-right:9px;letter-spacing:-2px}.brand-mark>span{font-size:27px;position:absolute;right:0;top:6px}.nav nav{display:flex;gap:32px;margin-left:auto;font-size:14px}.nav nav a:hover,.text-link:hover{color:#37765c}.nav-cta{border:1px solid var(--ink);border-radius:8px;padding:11px 20px;font-size:14px;display:flex;gap:24px}.nav-cta:hover{background:var(--ink);color:var(--paper)}.menu-toggle{display:none}.skip{position:fixed;top:-100px;background:var(--ink);color:white;padding:12px;z-index:100}.skip:focus{top:0}.hero{display:grid;grid-template-columns:1fr 1fr;gap:48px;padding-top:46px;padding-bottom:52px;align-items:center}.eyebrow{font-size:12px;letter-spacing:1.7px;font-weight:650;display:flex;align-items:center;gap:10px;margin:0 0 26px}.tiny-line{height:1px;background:currentColor;width:30px}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-family:Manrope,Arial,sans-serif}h1{font-size:clamp(64px,6.5vw,98px);line-height:1.04;letter-spacing:-5px;font-weight:500;margin-bottom:27px}h1 em,h2 em{font-style:normal;color:#438468}.hero-description{font-size:17px;line-height:1.75;max-width:400px;color:var(--muted);margin-bottom:30px}.button{display:inline-flex;justify-content:center;align-items:center;gap:34px;padding:17px 24px;border-radius:8px;font-size:15px;font-weight:650;transition:transform .25s,background .25s}.button:hover{transform:translateY(-3px)}.button span{font-size:23px;line-height:1}.primary{background:var(--lime);color:var(--ink)}.primary:hover{background:#a4e460}.hero-meta{display:flex;flex-wrap:wrap;gap:12px 25px;font-size:12px;color:var(--muted);margin-top:32px}.hero-meta a{font-weight:700;color:var(--ink)}.hero-meta>span+span{border-left:1px solid #bcc9be;padding-left:25px}.hero-visual{height:630px;position:relative;border-radius:16px;isolation:isolate;background:#214444;overflow:visible}.hero-visual>img{width:100%;height:100%;object-fit:cover;border-radius:16px}.image-shade{position:absolute;inset:0;background:linear-gradient(180deg,rgba(4,35,32,.16),transparent 45%,rgba(4,35,32,.78));border-radius:16px}.visual-caption{position:absolute;left:32px;bottom:103px;color:#fff;right:30px}.visual-caption>span{font-size:11px;letter-spacing:2px;display:block;margin-bottom:8px}.visual-caption strong{font-family:Manrope,Arial,sans-serif;font-weight:500;letter-spacing:-1px;font-size:32px;line-height:1.2;display:block}.image-label{position:absolute;right:25px;top:26px;color:white;font-size:10px;letter-spacing:2px;writing-mode:vertical-rl}.insight-float{position:absolute;bottom:24px;left:-25px;right:30px;background:#fff;border-radius:10px;padding:18px 22px;display:flex;align-items:center;gap:16px;box-shadow:0 8px 40px #08232429;animation:float 7s ease-in-out infinite}.float-icon{width:44px;height:44px;flex-shrink:0;display:grid;place-items:center;background:var(--lime);border-radius:50%;font-size:26px}.insight-float small{font-size:9px;letter-spacing:1.2px;display:block;margin-bottom:3px}.insight-float strong{font-size:16px;font-weight:550}.scan-frame{position:absolute;inset:20% 21% 28%;border:1px solid #c7ffbd66;border-radius:8px;overflow:hidden;pointer-events:none}.scan-frame i{display:block;height:1px;background:#baf477;box-shadow:0 0 25px 5px #baf47750;animation:scan 6s ease-in-out infinite}.signal-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:28px 0}.strip-inner{display:flex;align-items:center;justify-content:space-between;gap:26px}.strip-inner p{font-size:13px;margin:0;line-height:1.6;min-width:180px;color:var(--muted)}.strip-inner strong{font-weight:550;color:var(--ink)}.strip-inner>span{font-size:11px;letter-spacing:1.4px;font-weight:600}.section{padding-top:112px;padding-bottom:112px}h2{font-size:clamp(36px,4.1vw,60px);line-height:1.15;font-weight:500;letter-spacing:-2.7px;margin-bottom:24px}.section-heading>p:last-child{max-width:540px;color:var(--muted);line-height:1.8}.section-heading h2 span{color:#71817a}.process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;margin-top:65px}.process-grid article{border-top:1px solid var(--line);padding-top:26px}.process-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:31px;font-size:13px;color:var(--muted)}.line-icon{font-size:30px;color:#438468;font-weight:400}.process-grid h3{font-size:22px;letter-spacing:-.7px;font-weight:550;margin-bottom:12px}.process-grid p{font-size:15px;color:var(--muted);line-height:1.8;max-width:335px;margin:0}.intelligence{background:var(--ink);color:#f5faf2}.intel-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:40px}.intel-heading .eyebrow{color:#b7cbbd}.intel-heading h2{margin-bottom:0}.intel-heading h2 em{color:var(--lime)}.intel-heading>p{color:#b7cbbd;font-size:16px;line-height:1.8;margin-bottom:8px}.explorer{margin-top:56px;display:grid;grid-template-columns:1fr 1.5fr;gap:64px;align-items:center}.small-label{font-size:11px;font-weight:600;letter-spacing:1.3px}.question-list>.small-label{color:#a5b8ae;margin-bottom:24px}.perspective{background:none;border:0;border-bottom:1px solid #ffffff20;padding:26px 0;display:flex;text-align:left;align-items:flex-start;gap:17px;width:100%;color:#b5c9bc;cursor:pointer;transition:color .2s}.perspective strong{font-size:18px;font-weight:500;display:block;line-height:1.4}.perspective small{font-size:13px;display:block;margin-top:7px;color:#91a79d}.perspective.active{color:var(--lime)}.perspective:hover{color:#fff}.question-no{font-size:11px;line-height:25px}.question-arrow{margin-left:auto;font-size:23px;opacity:0;transition:opacity .2s}.active .question-arrow{opacity:1}.data-panel{background:#f9fbf7;color:var(--ink);border-radius:14px;padding:28px 32px}.panel-top{display:flex;justify-content:space-between;align-items:center;gap:10px;padding-bottom:25px;border-bottom:1px solid var(--line)}.mini-brand{font-size:18px;font-weight:700;letter-spacing:-1px}.mini-brand sup{font-size:10px;margin-left:2px}.sample-badge{border:1px solid #cbd6cc;border-radius:30px;font-size:9px;letter-spacing:.7px;padding:5px 10px}.panel-title{margin:27px 0 30px;display:flex;flex-direction:column;gap:3px}.panel-title .small-label{color:var(--muted);margin-bottom:7px;font-size:10px}.panel-title h3{font-size:22px;letter-spacing:-.8px;font-weight:550;margin-bottom:3px}.panel-title>span{font-size:12px;color:var(--muted)}.chart{display:grid;gap:16px;min-height:178px}.chart-row{display:grid;grid-template-columns:92px 1fr 34px;gap:12px;align-items:center;font-size:12px}.chart-row>span:last-child{text-align:right;font-variant-numeric:tabular-nums}.bar-track{height:22px;background:#e7ede5;border-radius:4px;overflow:hidden}.bar{background:#438468;height:100%;border-radius:4px;transform-origin:left;animation:bar-in .65s cubic-bezier(.2,.7,.2,1) both}.chart-row:first-child .bar{background:#a6dd6d}.insight-note{border:1px solid #d5e1d0;background:#eef4e8;border-radius:7px;padding:15px;display:flex;gap:13px;margin-top:26px}.insight-note>span{font-size:23px;color:#438468;line-height:1.3}.insight-note p{font-size:13px;line-height:1.6;margin:0}.sample-note{font-size:10px;color:var(--muted);margin:14px 0 0}.about{display:grid;grid-template-columns:1.1fr 1fr;gap:90px;align-items:center}.about h2{margin-bottom:0}.about-copy p{font-size:16px;color:var(--muted);line-height:1.8}.about-copy .lead{font-size:23px;color:var(--ink);line-height:1.6;letter-spacing:-.4px}.text-link{display:inline-flex;gap:40px;align-items:center;font-size:15px;font-weight:600;border-bottom:1px solid var(--ink);padding-bottom:9px;margin-top:15px}.contact{padding-bottom:64px}.contact-inner{position:relative;overflow:hidden;isolation:isolate;border-radius:16px;background:#deecd7;padding:64px}.contact h2{font-size:clamp(40px,5.5vw,77px);letter-spacing:-3px;margin-bottom:33px;max-width:700px}.contact h2 em{color:#438468}.contact-inner>.eyebrow{font-size:10px}.contact-inner>p:last-of-type{font-size:12px;margin:16px 0 0;color:var(--muted)}.contact-lines{position:absolute;right:-110px;top:-140px;width:560px;height:700px;border:1px solid #a2c78b;border-radius:50%;z-index:-1;transform:rotate(30deg)}.contact-lines:before,.contact-lines:after{content:'';position:absolute;inset:45px;border:1px solid #a2c78b;border-radius:50%}.contact-lines:after{inset:90px}footer{border-top:1px solid var(--line);padding:35px 0 40px;display:flex;align-items:center;gap:35px}footer .logo{font-size:24px}footer p{font-size:13px;color:var(--muted);margin:0}footer>div{margin-left:auto;display:flex;flex-direction:column;gap:5px;font-size:11px;color:var(--muted);text-align:right}.reveal{opacity:1}.motion .reveal{opacity:0;transform:translateY(24px);transition:opacity .8s,transform .8s}.motion .reveal.visible{opacity:1;transform:none}.process-grid article:nth-child(2){transition-delay:.12s}.process-grid article:nth-child(3){transition-delay:.24s}@keyframes scan{0%,100%{transform:translateY(0);opacity:.2}50%{transform:translateY(260px);opacity:.85}}@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}@keyframes bar-in{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@media(min-width:1600px){.hero{padding-top:65px;padding-bottom:70px}.hero-visual{height:660px}}
@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.nav{gap:25px;height:84px}.nav nav{gap:20px}.hero{gap:32px}.hero-visual{height:565px}h1{font-size:73px;letter-spacing:-4px}.hero-description{font-size:16px}.hero-meta{display:block}.hero-meta>span{display:block}.hero-meta>span+span{padding-left:0;border:0;margin-top:5px}.strip-inner{flex-wrap:wrap;justify-content:flex-start;gap:24px}.strip-inner p{min-width:100%;display:flex;gap:6px}.strip-inner p br{display:none}.section{padding-top:85px;padding-bottom:85px}.explorer{gap:32px;grid-template-columns:1fr 1.35fr}.perspective strong{font-size:16px}.data-panel{padding:24px}.about{gap:45px}.process-grid{gap:26px}.process-grid h3{font-size:20px}}
@media(max-width:760px){html{scroll-padding-top:90px}.wrap{width:calc(100% - 40px)}.nav{height:78px}.logo{font-size:25px}.nav nav,.nav-cta{display:none}.menu-toggle{display:flex;align-items:center;gap:12px;background:none;border:1px solid var(--line);padding:8px 12px;border-radius:6px;font-size:13px;color:var(--ink)}#mobile-menu{padding:4px 20px 20px;border-top:1px solid var(--line)}#mobile-menu:not([hidden]){display:grid;gap:8px}#mobile-menu a{padding:10px}.hero{display:flex;flex-direction:column;gap:35px;padding-top:37px;padding-bottom:40px;align-items:stretch}.eyebrow{font-size:10px;letter-spacing:1.2px;margin-bottom:22px}h1{font-size:clamp(60px,14vw,90px);letter-spacing:-3.5px;line-height:1.04;margin-bottom:23px}.hero-description{max-width:430px;margin-bottom:25px}.hero-meta{display:flex;gap:10px 18px;margin-top:23px}.hero-meta>span+span{margin-top:0}.hero-visual{height:480px;margin-left:10px;margin-right:0}.insight-float{left:-10px;right:16px;bottom:18px;padding:15px;gap:12px}.insight-float strong{font-size:14px}.insight-float small{font-size:8px}.visual-caption{left:23px;bottom:108px}.visual-caption strong{font-size:29px}.image-label{right:19px;top:20px}.signal-strip{padding:24px 0}.strip-inner{display:grid;grid-template-columns:1fr 1fr;gap:15px 12px}.strip-inner p{grid-column:1/-1;display:block;margin-bottom:4px}.strip-inner p br{display:block}.strip-inner>span{font-size:9px;letter-spacing:1px}.section{padding-top:68px;padding-bottom:68px}h2{font-size:39px;letter-spacing:-1.7px}.section-heading>p:last-child{font-size:15px}.process-grid{grid-template-columns:1fr;gap:30px;margin-top:40px}.process-top{margin-bottom:16px}.process-grid h3{font-size:23px}.process-grid p{max-width:none}.intel-heading{display:block}.intel-heading>p{margin-top:24px;font-size:15px}.explorer{grid-template-columns:1fr;gap:28px;margin-top:36px}.question-list>.small-label{margin-bottom:0}.perspective{padding:18px 0}.perspective strong{font-size:17px}.data-panel{padding:22px 18px}.panel-title h3{font-size:22px}.chart-row{grid-template-columns:85px 1fr 32px;gap:8px;font-size:12px}.sample-badge{font-size:8px;padding:5px 7px}.about{grid-template-columns:1fr;gap:25px}.about-copy .lead{font-size:21px}.contact{padding-bottom:40px}.contact-inner{padding:34px 25px;border-radius:12px}.contact h2{font-size:44px;letter-spacing:-2px}.contact .button{gap:20px;padding:16px 18px;font-size:14px}.contact-lines{right:-380px;opacity:.6}.contact-inner>.eyebrow{font-size:9px;letter-spacing:.8px;max-width:210px}.contact-inner>p:last-of-type{max-width:240px}.contact h2 br{display:none}footer{display:flex;flex-wrap:wrap;gap:19px;padding-top:28px}footer>div{width:100%;flex-direction:row;justify-content:space-between;text-align:left;margin:0;font-size:10px}footer p{font-size:12px}.sample-note{font-size:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.motion .reveal{opacity:1;transform:none}}

/* Consumer profiles connected to receipt data */
.profile-section{display:grid;grid-template-columns:1fr 1.1fr;gap:70px;align-items:center;border-top:1px solid var(--line)}
.profile-story>p{color:var(--muted);max-width:480px;line-height:1.8}.profile-story>.eyebrow{color:var(--ink)}.profile-story>.lead{font-size:22px;line-height:1.6;color:var(--ink);letter-spacing:-.4px}.profile-outcomes{margin-top:30px}.profile-outcomes p{border-top:1px solid var(--line);padding-top:18px;margin-bottom:18px}.profile-outcomes strong{display:block;font-size:16px;font-weight:600;margin-bottom:5px}.profile-outcomes span{display:block;font-size:14px;line-height:1.7;color:var(--muted)}
.linked-example{background:#eaf0e5;border:1px solid #d5dfd0;border-radius:14px;padding:28px}.linked-top{display:flex;justify-content:space-between;align-items:center;gap:15px;flex-wrap:wrap;margin-bottom:24px}.linked-top .small-label{font-size:12px}.linked-top .sample-badge{font-size:12px;letter-spacing:0;background:#f6f8f5}.consumer-card{display:flex;align-items:center;gap:17px;background:var(--ink);color:white;border-radius:9px;padding:24px}.profile-id{flex-shrink:0;display:grid;place-items:center;width:58px;height:58px;border:1px solid #baf47770;border-radius:50%;color:var(--lime);font-size:19px;font-weight:500}.consumer-card p{font-size:12px;letter-spacing:1px;color:#b8cbbc;margin:0 0 6px}.consumer-card h3{font-size:21px;letter-spacing:-.5px;margin:0 0 7px;font-weight:550}.consumer-card div>span{font-size:13px;color:#c8d6c9}.link-label{display:flex;align-items:center;gap:12px;justify-content:center;margin:24px 0;font-size:12px;color:var(--muted)}.link-label>span{height:1px;flex:1;background:#b7c8b2}.receipt-pair{display:grid;grid-template-columns:1fr 1fr;gap:14px}.receipt-pair article{background:#fff;padding:19px 16px;border-radius:7px}.receipt-pair article>div{display:flex;justify-content:space-between;gap:8px;font-size:13px}.receipt-pair article>div>span{color:var(--muted);font-size:12px}.receipt-pair article>p{font-size:13px;line-height:1.6;margin:20px 0;color:var(--muted)}.receipt-pair footer{padding:14px 0 0;display:flex;flex-direction:column;align-items:flex-start;gap:3px;margin:0;border-top:1px dashed #bac8b5}.receipt-pair footer>span{font-size:12px;color:var(--muted)}.receipt-pair footer>strong{font-size:16px;font-weight:550}.linked-result{padding-top:26px}.linked-result>p{font-size:12px;letter-spacing:1px;color:var(--muted);margin-bottom:10px}.linked-result>strong{display:block;font-family:Manrope,Arial,sans-serif;font-size:25px;font-weight:500;letter-spacing:-.6px;line-height:1.4;margin-bottom:12px}.linked-result>span{display:block;font-size:14px;color:var(--muted);line-height:1.75}.example-disclaimer{font-size:12px;color:var(--muted);border-top:1px solid #d0dccb;padding-top:17px;margin:20px 0 0;line-height:1.6}.hero-meta>span+span{border:0;padding-left:0}.contact h2{max-width:840px}
@media(max-width:1100px){.profile-section{gap:35px;grid-template-columns:1fr 1.1fr}.linked-example{padding:22px}.consumer-card{padding:20px 16px}.receipt-pair{grid-template-columns:1fr}.receipt-pair article>p{margin:12px 0}.receipt-pair footer{flex-direction:row;justify-content:space-between;align-items:center}}
@media(max-width:760px){.profile-section{grid-template-columns:1fr;gap:30px}.profile-story>.lead{font-size:21px}.linked-example{padding:20px}.linked-top .small-label,.linked-top .sample-badge{font-size:12px}.consumer-card{gap:12px;padding:20px 14px}.profile-id{width:46px;height:46px;font-size:16px}.consumer-card h3{font-size:20px}.consumer-card div>span{font-size:12px}.linked-result>strong{font-size:24px}.insight-float strong{font-size:13px}.insight-float small{font-size:9px;letter-spacing:.6px}}

/* Brand-defined segments: client view contains collective insights only. */
.segment-criteria>p{font-size:12px;letter-spacing:.7px;color:var(--muted);margin-bottom:13px}.segment-criteria>div{display:flex;flex-wrap:wrap;gap:10px}.segment-criteria>div>span{background:#fff;border:1px solid #c7d7c0;padding:9px 13px;border-radius:6px;font-size:14px}.segment-card{background:var(--ink);color:#fff;padding:25px;border-radius:10px}.segment-card>p{font-size:12px;letter-spacing:1px;color:#c8d6c9;margin-bottom:10px}.segment-card h3{font-size:25px;font-weight:500;letter-spacing:-.6px;margin-bottom:27px}.segment-metrics{display:grid;grid-template-columns:1fr 1fr;gap:20px;border-top:1px solid #ffffff30;padding-top:20px}.segment-metrics strong{display:block;font-size:32px;line-height:1.25;color:var(--lime);font-weight:500;font-variant-numeric:tabular-nums}.segment-metrics span{display:block;font-size:12px;line-height:1.5;margin-top:7px;color:#c8d6c9}.segment-spend{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:12px;border-top:1px solid #cfdbca;border-bottom:1px solid #cfdbca;padding:17px 0;margin:19px 0}.segment-spend>span{font-size:14px;color:var(--muted)}.segment-spend strong{font-size:21px;font-weight:500}.profile-story h2{font-size:clamp(36px,3.7vw,55px)}
@media(max-width:760px){.segment-card{padding:23px 19px}.segment-card h3{font-size:23px}.segment-metrics{gap:14px}.segment-metrics strong{font-size:29px}.segment-metrics span{font-size:12px}.segment-criteria>div>span{font-size:13px}.link-label{font-size:12px;gap:8px}.profile-story h2{font-size:39px}}